Conronavirus (Covid-19) Notice

We are open as usual and offering our usual care fee funding advice services. Our advisers are working from home and we have installed easy to use online meeting facilities, as we are currently unable to meet in person.


Paying for Care

Welcome to the Care Advice Service

Our goal is to make the financial side of your care worry free.  We will be with you every step of the way, weighing up the options available and arranging a funding portfolio that works for you.

Call us for an initial consultation at no cost or obligation to you.


We offer high quality independent financial advice to those funding their own care....

You are about to make a financial decision that will live with you for the rest of your life.  Make sure that your adviser is working in your best interests and not their own.

Almost everyone we meet has the same wish; to know that their care is secure for their lifetime and to protect some of their hard-earned assets for those that they love and good causes they support.

The Care Advice Service has developed a number of strategies using care fees payment plans, cash management arrangements, equity release and investments to allow our clients to fund their care, whether they choose to receive care in a care home or have live in care in their own home.

Best of all, once set up our plans are designed to be simple to operate meaning that you can get on with enjoying the care that you need. 

Our service is available throughout England and Wales.

Care Fees Planning

How will you pay for your care?  Are you worried that your funds might run out? Do you wish to protect some assets for your family, friends and good causes?  We examine the options here...

Care choices?

Would you prefer to live in a care home or have your care provided in the familiarity and comfort of your own home?

Tax and Legal Matters

"Will paying for care affect other aspects of my life, such as who benefits from my estate, the tax I have to pay and who can manage my affairs?"

State Benefits

These are the most common State Benefits appropriate to those funding care.

Care Providers Corner

Work with us to help your residents and clients by referring them to professional and friendly advice on paying for care.

No-one wins if money is allowed to run out.

Foresight Financial Assessment

Has your care provider asked you to arrange a financial assessment from us?

Funeral Plans

A funeral plan is an important part of any care funding package and has a number of benefits for those meeting their own care costs.


Nearly 8 years ago you gave me some very sound advice about an annuity which I eventually bought for my Mum. I just want you to know that today Mum celebrated her 102nd birthday and thanks to you, your advice has provided her with the most wonderful care and for me it has meant that I can live stress free without the worry of where the cost of her care will come from. Thank you so much.

Mrs U I, Norfolk

About Us

Trusted Advice

The Care Advice Service is an independent financial advice firm that specialises in providing financial advice to those moving into care and their families.  This is our main business, not a sideline.

We have offices in Worthing, West Sussex and Norwich and offer our service throughout England and Wales.


The Company We Keep

A number of care providers, charities and solicitors refer into our services.  In addition we are part of, or approved by, the following organisations.

West Sussex
County Council

Society of Later Life Advisers

Trading Standards
Buy With Confidence



Care Advice Service

Main Office - West Sussex

23-24 New Broadway, Worthing, BN11 4HP

East Anglia Office

46 Brook Street, Norwich

NR10 5HF

Worthing Office 01903 550204 | Norwich Office 01603 552104 | Nationwide 0800 7720107


Advice on Paying for Care and Care Funding available in Bedfordshire, Berkshire, Bristol, Buckinghamshire, Cambridgeshire, Cheshire, Cornwall, Cumbria, Derbyshire, Devon, Dorset, County Durham, East Riding, East Sussex, Essex, Gloucestershire, London, Manchester, Hampshire, Herefordshire, Hertfordshire, Isle of Wight, Kent, Lancashire, Leicestershire
Lincolnshire, Merseyside, Norfolk, North Yorkshire, Northamptonshire, Northumberland, Nottinghamshire, Oxfordshire, Rutland, Shropshire, Somerset, South Yorkshire, Staffordshire, Suffolk, Surrey, Tyne and Wear, Warwickshire, West Midlands, West Sussex, West Yorkshire, Wiltshire, Worcestershire, Wales.


Care Advice Service

Worthing Office 01903 550204 | Norwich Office 01603 552104 | Nationwide 0800 7720107

Care Advice Service

Main Office - West Sussex

23-24 New Broadway, Worthing, BN11 4HP

East Anglia Office

46 Brook Street, Norwich

NR10 5HF

©2018 by Big River Ltd
Care Advice Service is a trading style of Big River Ltd which is authorised and regulated by the Financial Conduct Authority.